The Blackbird Academy Catalog

When two of Nashville’s most celebrated music professionals decided to launch an audio engineering school, we were asked to put together the catalog. This viewbook for The Blackbird Academy, owned by John and Martina McBride (yes, that Martina McBride), shows exactly what makes the school’s programs special. We had the honor of designing the catalog along with a lot of other items for the startup. The black strip on the brochure’s cover is a “belly band.” It slides off revealing the school name.

ClientThe Blackbird AcademyMissionArt direction, design, editingYear2013-2015